HOMELESS WORLD CUP
When you can’t stop thinking about something, chances are that’s exactly where you’re supposed to get get to work. The Homeless World Cup was that something for our team.
The tournament is a week-long celebration that brings together more than 56 teams that represent 42 nations, and every player is either currently experiencing homelessness or has experienced homelessness within the last year. It is a one-of-a-kind event, rich with stories of unthinkable human challenges, personal triumph and countless moments that demonstrate the power of sports to transform lives.
Eight days of production in Mexico City, powered by cafe con leche and tissues, allowed us the opportunity to elevate this extraordinary global sporting event and showcase the tournament’s impact on the global stage. Together, we brought to life the athlete experience and honored each individual we encountered for their heart, their spirit and their vision for life both on and off the pitch.